December 23, 2016, New York / Zurich – The Native Media Inc. (www.thenative.eu), a New York based content marketing firm that services global brands in the luxury, sports and entertainment industries, has agreed on a strategic business and financing partnership with Highlight Finance Corp, a Zurich based unconsolidated investment arm of Swiss Highlight Event & Entertainment AG, the international firm focused on marketing and commercialization of music events. Highlight Event & Entertainment AG (www.hlee.ch) is based and listed in Switzerland and is one of the largest shareholders in Germany-listed Constantin Medien AG, the film production, sports media and sports marketing company.
Highlight Finance Corp (www.highlightfinance.com) agreed to lead the Series B equity round for The Native Media Inc. – this transaction will be initiated in Q2 2017 following the launch of some major new client partnerships by The Native Media Inc. and facilitated by Highlight Finance Corp. The resulting Native’s cap table currently includes among others Germany-listed firm Ecommerce Alliance AG, London based investment fund Bluewire Capital and Zurich based investment firm Lighthouse Capital.
“We are combining The Native’s tech-based, millennial audience-focused content marketing agency business model with an access to clients and capital available to Highlight Finance Corp, to create an international firm able to design, produce and operate innovative and cost efficient digital business and content marketing solutions for clients in the luxury, sports and entertainment sectors,” commented Izabela Depczyk, CEO of The Native Media Inc.
For more information, please email firstname.lastname@example.org.