December 23, 2016, New York / Zurich – The Native Media Inc., a New York based digital and content marketing firm that services global celebrities and brands in the luxury, sports and entertainment industries, has signed on a CHF 7 Million Series B equity placement and will restructure into The Native AG.
Highlight Finance Corp led the Series B equity round. Highlight Finance Corp is the Zurich based investment firm backed by a number of international investment groups and family offices including sports finance specialist firm Ecotonian AG, the luxury & e-commerce specialist investor Lighthouse Capital and Highlight Event & Entertainment AG, the Swiss-listed company focused on marketing and commercialization of music events. Highlight Event & Entertainment is one of the largest shareholders in Germany-listed Constantin Medien AG, the film production, sports media and sports marketing business headquartered in Ismaning (Germany).
Upon completion of the Series B, the resulting cap table of The Native AG will include Germany-listed firm Ecommerce Alliance, London based investment fund Blue Wire Capital, Zurich based investment firm Highlight Finance Corp and a number of other investors. The Native AG will move its headquarters from New York to Zurich as of February 1, 2017, with The Native Media Inc. becoming 100% owned US subsidiary of The Native AG as of the same date.
Izabela Depczyk, the founder and CEO of The Native Media Inc., will serve as CEO of the newly created The Native AG, with the firm to maintain its creative content production base in Warsaw, Poland and chat-bot & other tech competences in the US.
“We are combining The Native’s tech-based, millennial audience-focused, content marketing agency business model with an access to clients and capital available to Highlight Finance Corp, to create an international firm able to design, produce and operate innovative and cost efficient digital business and content marketing solutions for clients in the luxury, sports and entertainment sectors,” commented Izabela Depczyk, the CEO of The Native AG.
The Native AG is scheduled to complete reorganization and announce some of its upcoming projects and marketing engagements in Q1, 2017. Here is a sneak preview of The Native’s latest campaign for luxury music equipment manufacturer Bang & Olufsen.
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