April 3, 2017 New York, USA – The Native Media Inc., a New York-based digital and content marketing firm that services sport and entertainment industry brands in helping them connect with the global, millennial audience, has entered a long-term partnership with the European Broadcasting Union (“EBU”) to design, build, operate and commercialize the online Eurovision Fan House (“EFH”).
The EFH is envisioned as an ever-expanding collection of digital properties which will provide gamification, on-demand merchandising, artificial intelligence-powered content and multiple other engaging forms of digital entertainment. The EFH aims to engage the global, predominantly millennial fan base with the Eurovision Song Contest on a year-round basis.
The Eurovision Song Contest is produced by the European Broadcasting Union, the world’s leading alliance of public service media, and its three live shows (which this year will take place on 9, 11 and 13 May in Kyiv, Ukraine – last year’s winning country) that reach over 200 million television viewers across Europe and beyond.
“The Eurovision Song Contest is a unique success story – a 60 year-old music competition that unites viewers on all platforms in more than 40 countries every May. Through the partnership with The Native Media Inc. we want to complement our existing channels by offering more content for the millennial generation to follow and engage with the Eurovision Song Contest throughout the year. The Eurovision Fan House will help us achieve this objective,” said Jean Philip De Tender, the European Broadcasting Union’s Media Director.
The Native Media Inc. will roll out the EFH in 2017/2018 with a staged launch throughout 2017 and complete functionality and experience offered to a global digital audience in time for the Eurovision Song Contest 2018.
“Making this formidable television product relevant for a millennial audience, who consumes their content mostly on the go, online and on mobile devices is what The Eurovision Fan House is about,” – commented Izabela Depczyk, the Founder and CEO of The Native Media Inc. “We are honored to have EBU’s trust with this exciting new venture, and are convinced we will make the Eurovision Fan House as entertaining for the fans as the finale itself,” added Ms. Depczyk.
About The Native Media Inc.
The Native Media Inc., is a New York-based digital and content marketing firm, with offices in Warsaw (Poland) and Basel (Switzerland). The Native offers integrated digital marketing solutions for its clients in the sports, luxury and entertainment industries. We combine modern technologies and content marketing to create the best-in-class online campaigns which are cost efficient, highly targeted, multi-platform and guarantee the sought-after conversion rates.
About the European Broadcasting Union
The European Broadcasting Union (EBU) is the world’s leading alliance of public service media (PSM). EBU has 73 members in 56 countries in Europe, and an additional 34 associates in Asia, Africa and the Americas. The members operate almost 2,000 television and radio channels together with numerous online platforms. Together they reach audience of more than one billion people around the world, broadcasting in more than 120 languages.
About the Eurovision Song Contest
In 1956, the European Broadcasting Union created the Eurovision Song Contest to foster closer ties between nations and to advance television technology. The Eurovision Song Contest is the world’s largest non-sporting live TV event. It is a musical competition between public broadcasting organisations which are Members of the EBU with an annual reach of 200 million viewers. The Eurovision Song Contest was first held in Lugano, Switzerland in 1956 and has been held every year since. 40 cities have welcomed the competition in 25 different countries. 51 countries have competed at least once. 26 countries have won the Eurovision Song Contest at least once. In 2015, on the occasion of its 60th edition, the Eurovision Song Contest was awarded the Guinness World Record for “World’s Longest Running Annual TV Music Competition”. 43 countries will participate in the 62st Eurovision Song Contest in Kyiv, Ukraine on 9, 11 and 13 May.