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  • Semantic
    Web Technology
  • VR & AI
  • Digital Content
    Production
  • Chatbot
  • Big Data
    Analytics
  • Outpost
    Production
  • Social
    Media
  • TN for Investor
    Relations
  • B2B
    Marketing

Semantic Web Technology

The Native patented Semantic Web Technology assists businesses with cost- efficient, well targeted and multi platform digital marketing.

We use verified (trusted) content data aggregation technology based on semantic web algorithms and position ourselves as Data Sources & API for the luxury & lifestyle industries and related clients’ offerings.

Data aggregation provides for excellent contextualization and digital push of our clients’ product stories developed at the Digital Content Production stage.

VR & AI

The Native partners with the world’s leading virtual & augmented reality and artificial intelligence technology providers.

We manage the campaign process in its entirety – from the creative concept, to retaining the appropriate technology provider, through overseeing the creation of the product, to delivering the final campaign.

We also offer traineeship and can produce customized research and analysis reports for our clients, enabling them to learn and understand the various types, formats and applications of VR/ AR and AI and how those can be used to create highly engaging marketing campaigns which are specifically catered to their products, positioning and target clients.

Digital Content Production

The most efficient online campaigns are those which are based on a content marketing strategy. Content which utilizes rich-media provides highest conversion and click-through rates. The Native specializes in rich-media content production & campaign building, specifically video production.

Our campaigns are native to the client’s brand, business model and DNA, are engaging, and therefore build a loyal customer base.

Our stories are:

  • genuine: the storyline / narrative / post need to convey a message which goes far beyond the product which you are selling (in fact it may not mention your product at all)
  • entertaining: the online audience is used to and expects content which will make them amused / shocked / sad, ensure your content evokes emotions
  • mobile: even the best of content stands no chance if its distribution is limited to a desktop, most internet users consume content in mobile version hence your content need to be primarily mobile-appropriate
  • include rich-media elements — videos, photos, info-graphics (to name a few) are a must (text-only content will not generate the sought-after stickiness and click-through rates)
  • we don’t underestimate social media — in fact, your social media strategy should be interdependent with your content strategy
  • and we can make it interactive — technologies such as virtual or augmented reality, artificial intelligence, chat-bots are the new-wave interactive tools which will help you differentiate your content offering and make your story stand out

Chatbot

Chatbots are becoming a popular tool for marketing. Given the versatility of chatbots, their tasks can be programmed to retain data, respond to specific keywords and know when to offer an additional product to a consumer. It is also a method of increasing consumer interaction ratings and improving overall consumer experiences for increased sales. The ability for a chatbot to assist a customer right away markets the company’s sense of urgency in consumer relations.

The Native, under its sister brand Digital Native specializes in building chatbots, for various industries, to be used in both as marketing and customer service acquisition tools.

Big Data Analytics

We rely on data to track the performance of our clients’ marketing campaigns and to improve the messaging, leads generation, conversion rates and overall engagement of target users with our clients’ digital properties.

We develop customized dashboards that integrate clients’ digital properties audience metrics and products data with the peer group competitors’ data and provide for online, product-by-product tracking of how our marketing campaigns help to improve on leads, conversions, sales, cross-sales and returns.

Outpost Production

The Core-Outpost Strategy is based on the premise of creating and promoting a high quality content website with robust SEO and calls-to-action in place. The website forms the Core part of the strategy (the foundation) of an online marketing campaign. The content is what pulls in visitors from search engines. Once the Core is built the content is then pushed through various social media and similar outlets (outposts). It is then that the traffic is channeled from the Core onto the client’s transactional / e-commerce site (where the products or services are listed for check-out).

The Native offers production of both the Core (from creative concept, to publishing daily, fresh, engaging content on to Core site) and the Outpost strategy (to push and promote the content through social media and other online channels).

Social Media

Social Media means not just connecting but interacting with your existing and prospective clients — it is all about engagement.
We create digital content with interaction and engagement specifically in mind.

Our video campaigns allow for contextualization, which in turn allows the viewers to build a rapport with the product and comfort with the brand.

Our multi-platform approach allows for re-packaging and reusing content across various digital channels including social media and newsletters.

We help you to:

determine how social media can help you leverage you campaigns

establish which social media outlets will make the biggest impact for your business

measure success and help you optimize the social media engagement

TN for Investor Relations

The Native works with publicly traded companies and their investor relations (IR) advisers / departments as their innovative IR partner.

The Native designs and executes carefully crafted, rich media campaigns aimed to tell the client’s equity story in the most visually appealing, easy to grasp and trustworthy way.

The Native IR clips are a natural addition to the IR sections of listed companies’ web sites, best to use during investors’ roadshows and are the excellent first impression introduction to the company’s equity story to a broad investor base.

B2B Marketing

As a the turnkey solution for internet marketing The Native not only helps with B2C client acquisition but also is an indispensable tool for companies seeking B2B client relationships.

From leads-generation to third party platforms, through providing support as digital marketing partner, to creating digital campaigns specifically for B2B pitch books — The Native has a proven track record of supporting our clients with B2B.

Our B2B partners know that relying on The Native’s tried and tested digital marketing solutions, produces measurable, expected results and saves time wasted on reinventing the (digital marketing) wheel.

Genoa Cricket and Football Club Partners with The Native for Digital Growth and Internationalization of Genoa CFC Brand

November 2, 2017, Lausanne & Genoa – Genoa Cricket and Football Club (“GCFC”), the iconic Italian sports business established in 1893, that includes the flagship Series A football club Genoa, has entered a strategic partnership with The Native AG, the 100% subsidiary of the Swiss-listed 5EL SA.  The objective of this partnership is to increase the local brand appeal and grow the international fan base of GCFC, through a multi-faceted digital technology & content marketing approach, and to develop multiple digital business monetization channels for one of Italy’s iconic sport franchises.

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“The world of sports is increasingly moving online, and Genoa has to be where our future fans are. We take seriously the need to adapt to the ever-changing world of content consumption and new media formats,” commented Mr. Alessandro Zarbano, the CEO of Genoa Cricket and Football Club. “By partnering with The Native, we are looking to bring in the kids of our core fan base in Italy and also to expand the appeal beyond Italy’s borders,” added Mr. Zarbano.

The 5-year partnership with The Native will bring a comprehensive digital and internationalization strategy to GCFC aimed at expanding the Genoa fan base globally and creating new monetization channels for the club through various new forms of digital entertainment, engagement and e-commerce.

“We are thrilled and honored to help GCFC embark on this new chapter and to use our expertise to help bring this legendary brand to the global sport loving audience,” commented Mrs. Izabela Depczyk, the CEO of The Native AG.

The Native is a fully owned subsidiary of Lausanne-based 5EL SA, whose key shareholders include the Swiss sports-to-movies media empire Highlight Event & Entertainment controlled by Mr. Bernhard Burgener, and E-Commerce Alliance AG, the Munich based and listed e-commerce firm led by Mr. Daniel Wild, who is also CEO of Mountain Partners AG, the Swiss internet investment firm.

MFO Partners, a private US based equity investment Group, is reviewing strategic opportunities and formulating a proposal to acquire an equity stake in GCFC along with an investment in Giochi Preziosi SpA.

MFO Partners focuses on investments where it can enhance value through its partnership with Family Offices, thereby creating synergies and growth opportunities in companies with which it takes a direct investment.

“The Native takes the world’s most favorite brands, like the Eurovision Song Contest, and brings them to the most important consumer audience – the millennials. Genoa has been big for over a century in the world of football and we want to keep it this way, hence our partnership with The Native,” commented Carmine Villani, the CEO of MFO Partners.

For more information about GCFC and The Native partnership, please visit GCFC website. Details on the roll-out plan will be announced after December 15, 2017.

For all press inquiries please email mgoldman@thenative.eu

About Genoa Cricket and Football Club
www.genoacfc.it

Genoa Cricket and Football Club, is  professional Italian football and cricket club based in the city of Genoa, Liguria. Established in 1893, it is Italy’s oldest active football team and the fourth overall. During their long history, Genoa have won the Italian Championship nine times. Historically, Genoa is the fourth most successful Italian club in terms of championships won.

About The Native AG
www.thenative.eu

The Native is a Swiss-based digital content and marketing agency with offices in the US and Poland, specialized in providing integrated marketing solutions for clients in entertainment, sports, luxury and media industries. The Native combines technology, art direction and content production to create engaging online experiences which enhance brand image and increase digital audience growth and sales. As of June 14, 2017 The Native is a 100% owned subsidiary of Swiss-listed 5EL SA.

 

5EL SA Acquires The Native for CHF 8 Million

June 14, 2017, Lausanne, Switzerland – 5EL SA, the Swiss listed investment firm headquartered in Lausanne, has acquired a 100% ownership interest in The Native AG, the holding company for several assets including The Native Media Inc., a New York based content marketing and digital business management company, for CHF 8 million.

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The Native Media Inc. has been established by Izabela Depczyk, the digital media entrepreneur whose previous venture was the turnaround and subsequent sale of the 110-years-old Artnews Media business to the New York-based Brant Media Publishing. The Native Media Inc.’s prior and current investors include, among others, Germany listed Ecommerce Alliance AG, venture capital firms Bluewire Capital (London) and High Technology Capital (New York), and specialist international media investors Lighthouse Capital and Highlight Finance Corp.

The Native Media Inc. designs, builds and monetizes digital assets for clients in the sports, entertainment and luxury industries, positioning their products and services vis-a-vis millennial customers. One of the latest projects managed by The Native for the European Broadcasting Union under a 10-year contract are the Eurovision Song Contest digital properties including the official online Eurovision fan house.

“Developed by The Native and launched last month, the Eurovision fan house is a showcase of how our company makes well established brands relevant to the millennial audience driving growth and revenue from what is perhaps one of the most important consumer demographics today,” commented Izabela Depczyk, the CEO of The Native Media Inc., who will also join the Executive Board of 5EL SA.

“This is a transformative acquisition for 5EL SA and we are looking forward to back The Native’s dynamic team with capital and strategic advice helping them to bring the business to a new level,” commented Serge Umansky, the founding partner of Whiteridge Fund, the lead institutional investor in 5EL SA.

“We are very pleased with this transaction and happy to see The Native make the next step to access more clients and funding to finance the growth by becoming the subsidiary of the Swiss listed company,” added Daniel Wild, CEO of Ecommerce Alliance AG, the Series A investor in The Native Media Inc.

5EL SA and The Native AG will consolidate their operations in the 5EL SA corporate headquarters in Lausanne, with The Native Media Inc. to remain the operating subsidiary in New York.

The Native Enters a Long-Term Partnership with the European Broadcasting Union to Design, Operate and Commercialize the Eurovision Fan House

April 3, 2017 New York, USA – The Native Media Inc., a New York-based digital and content marketing firm that services sport and entertainment industry brands in helping them connect with the global, millennial audience, has entered a long-term partnership with the European Broadcasting Union (“EBU”) to design, build, operate and commercialize the online Eurovision Fan House (“EFH”).

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The EFH is envisioned as an ever-expanding collection of digital properties which will provide gamification, on-demand merchandising, artificial intelligence-powered content and multiple other engaging forms of digital entertainment. The EFH aims to engage the global, predominantly millennial fan base with the Eurovision Song Contest on a year-round basis.

The Eurovision Song Contest is produced by the European Broadcasting Union, the world’s leading alliance of public service media, and its three live shows (which this year will take place on 9, 11 and 13 May in Kyiv, Ukraine – last year’s winning country) that reach over 200 million television viewers across Europe and beyond.

“The Eurovision Song Contest is a unique success story – a 60 year-old music competition that unites viewers on all platforms in more than 40 countries every May. Through the partnership with The Native Media Inc. we want to complement our existing channels by offering more content for the millennial generation to follow and engage with the Eurovision Song Contest throughout the year. The Eurovision Fan House will help us achieve this objective,” said Jean Philip De Tender, the European Broadcasting Union’s Media Director.

The Native Media Inc. will roll out the EFH in 2017/2018 with a staged launch throughout 2017 and complete functionality and experience offered to a global digital audience in time for the Eurovision Song Contest 2018.

“Making this formidable television product relevant for a millennial audience, who consumes their content mostly on the go, online and on mobile devices is what The Eurovision Fan House is about,” – commented Izabela Depczyk, the Founder and CEO of The Native Media Inc. “We are honored to have EBU’s trust with this exciting new venture, and are convinced we will make the Eurovision Fan House as entertaining for the fans as the finale itself,” added Ms. Depczyk.

 

About The Native Media Inc.
The Native Media Inc., is a New York-based digital and content marketing firm, with offices in Warsaw (Poland) and Basel (Switzerland). The Native offers integrated digital marketing solutions for its clients in the sports, luxury and entertainment industries. We combine modern technologies and content marketing to create the best-in-class online campaigns which are cost efficient, highly targeted, multi-platform and guarantee the sought-after conversion rates.
www.thenative.eu

About the European Broadcasting Union
The European Broadcasting Union (EBU) is the world’s leading alliance of public service media (PSM). EBU has 73 members in 56 countries in Europe, and an additional 34 associates in Asia, Africa and the Americas. The members operate almost 2,000 television and radio channels together with numerous online platforms. Together they reach audience of more than one billion people around the world, broadcasting in more than 120 languages.
www.ebu.ch/home

About the Eurovision Song Contest
In 1956, the European Broadcasting Union created the Eurovision Song Contest to foster closer ties between nations and to advance television technology. The Eurovision Song Contest is the world’s largest non-sporting live TV event. It is a musical competition between public broadcasting organisations which are Members of the EBU with an annual reach of 200 million viewers. The Eurovision Song Contest was first held in Lugano, Switzerland in 1956 and has been held every year since. 40 cities have welcomed the competition in 25 different countries. 51 countries have competed at least once. 26 countries have won the Eurovision Song Contest at least once. In 2015, on the occasion of its 60th edition, the Eurovision Song Contest was awarded the Guinness World Record for “World’s Longest Running Annual TV Music Competition”. 43 countries will participate in the 62st Eurovision Song Contest in Kyiv, Ukraine on 9, 11 and 13 May.
www.eurovision.tv

Highlight Finance Corp. Backs The Native Media Inc.

December 23, 2016, New York / Zurich  – The Native Media Inc. (www.thenative.eu), a New York based content marketing firm that services global brands in the luxury, sports and entertainment industries, has agreed on a strategic business and financing partnership with Highlight Finance Corp, a Zurich based unconsolidated investment arm of Swiss Highlight Event & Entertainment AG, the international firm focused on marketing and commercialization of music events. Highlight Event & Entertainment AG (www.hlee.ch) is based and listed in Switzerland and is one of the largest shareholders in Germany-listed Constantin Medien AG, the film production, sports media and sports marketing company.

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Highlight Finance Corp (www.highlightfinance.com) agreed to lead the Series B equity round for The Native Media Inc. – this transaction will be initiated in Q2 2017 following the launch of some major new client partnerships by The Native Media Inc. and facilitated by Highlight Finance Corp. The resulting Native’s cap table currently includes among others Germany-listed firm Ecommerce Alliance AG, London based investment fund Bluewire Capital and Zurich based investment firm Lighthouse Capital.

“We are combining The Native’s tech-based, millennial audience-focused content marketing agency business model with an access to clients and capital available to Highlight Finance Corp, to create an international firm able to design, produce and operate innovative and cost efficient digital business and content marketing solutions for clients in the luxury, sports and entertainment sectors,” commented Izabela Depczyk, CEO of The Native Media Inc.

For more information, please email office@thenative.eu.

The Native Completes $1m Series A Financing Round

July 6, 2016, New York & Warsaw — The Native Media Inc., the digital and content marketing company specialized in native content production and online marketing, specifically through commercial applications of the semantic web technology, has announced completion of the Series A financing round today. The Native Inc. has raised $1 million in expansion capital from the Frankfurt-listed investment firm E-Commerce Alliance AG, London-based venture capital group Blue Wire Capital and Zurich-based investment firm Lighthouse Capital.

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Founded by media executive Izabela Depczyk, The Native launched its operations in May 2016 in New York and Warsaw, and produces digital marketing campaigns for clients in the luxury, e-commerce and media industries.

“Today is a big day for The Native as Series A placement provides us with adequate financial support and exceptional distribution power to make The Native grow in the coming years by targeting and converting millennial audience around the world to the digital offerings of our advertisers and sponsors,” – commented Izabela Depczyk, the Founder & CEO of The Native.

For more information please email inquiries@thenative.eu.

Blue Wire Capital

Ecommerce Alliance

Lighthouse Capital

New York

100. U.N. plaza, 7E

New York, NY 10017

USA

Lausanne

Rue du Grand-Chêne 8
1003 Lausanne
Switzerland

Warsaw

11 Okólnik St, Office 12

00-368 Warsaw

Poland