The Native is the exclusive content marketing and blockchain technology partner to Paddle8.

The Native entered a long-term service agreement with Paddle8, the New York based, global, online auction house, to build the leading platform for art & luxury content, products, and inspiration dedicated to servicing the modern millennial collector.

Separately, and also through a partnership with Paddle8, The Native launched Paddle8 Lab, with the aim to design and deploy blockchain technologies for the art market, by securitizing and digitizing the commodity and enhancing its seamless trading in the age of cryptocurrencies, with an eventual aim to expand the offering to other luxury collectibles.

P8Pass, which is a unique identity document for an artwork that confirms its ownership title and provenance, is the first service launched on the back of Paddle8 Lab and is the world's first commercial application of blockchain technology to art.

  • Video
  • Social Media
  • Digital Content
  • Content Marketing

Street Art Auction Campaign

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